Sustainability

Garments

Our garments are made with cotton from domestic textile mills, reducing transportation emissions compared to imported materials. We partner with U.S.-based manufacturers committed to ethical labor standards and environmentally responsible production practices  to further minimize our impact. They’re dyed with OEKO-TEX certified low-impact dyes and clean, salt-free pigment dyes to minimize environmental harm. The OEKO-TEX certification tests for over 1,000 harmful substances, including formaldehyde, heavy metals, and plasticizers.

Our baby tees, crop tops, micro shorts, and long sleeve shirts are made in the U.S.A. by workers earning fair wages. Every design is screen-printed or embroidered in an Arizona facility that uses recycled materials and efficient ink systems to minimize waste.

We prioritize natural fibers like cotton over synthetics because they do not shed harmful microplastics into the environment. While some products do contain minimal synthetic content for functionality, we are committed to using these materials responsibly.

To further reduce waste, we produce in small batches, 100-200 at a time, aligning production with demand to avoid overstock. 

Packaging

We use 100% recycled and recyclable tissues paper, tape, boxes and poly mailers. Our poly mailers have two closures designed for reuse. By encouraging reuse and offering fully recyclable options, we aim to reduce packaging waste at every step. We pack our packages tightly to use less boxes, and do our best to promote a thoughtful shopping experience thus discouraging unnecessary returns. 

You may notice some items come in boxes from other brands, that's because we reuse all our boxes! 

Shopping

Sustainability isn’t just about materials—it’s also about how we shop. We believe in mindful consumption, which is why we keep quantities low, only restock what people ask for, and choose not to offer Klarna or Afterpay. We want every purchase to be a thoughtful one, not an impulse buy. Shopping should feel good, and we’re here to make pieces you’ll actually want to wear for years—not just for a season.

Our Commitment

We work exclusively with partners who align with our values of ethical labor and environmental responsibility. From sourcing to shipping, we are committed to minimizing our environmental footprint and ensuring fair treatment for workers at every stage of our supply chain.

Our commitment to thoughtful production is always evolving, and we're constantly looking for ways to reduce waste and improve our practices, we'll keep this page updated as our brand grows.